​​Privacy and cookie policy

When you visit our website, some personal data is collected. We are committed to protecting and respecting your privacy – here’s a description about what information we may collect about you and how we will use that information.


When you visit our website, we automatically and anonymously collect personal data such as your IP address. This data is used by our marketing tools Facebook and Google to ensure the best experience for you on our website.


  • To fulfil legal obligations.
  • To target marketing.

For our business to function properly, it is necessary for us to handle some personal data.

To target marketing

We use different kinds of personal data to personalize our marketing efforts. We communicate with you via our website, Google, Facebook and other websites. We also gather anonymized personal information for statistical purposes. We always anonymize as much data as possible.

To fulfil legal obligations

We treat personal data to fulfil our legal obligations in Finland and Sweden where our business is located.


We gather data from our website visitors to gather statistics and perform direct marketing. We also use cookies (read more in section 6, “Cookies”).

We gather personal data via cookies in Google analytics and Facebook analytics.

We never sell personal data. All data is stored encrypted according to rules and regulations. We store personal data for as long as necessary to fulfil our commitments and legal obligations.


Your data is shared within our organization to fulfil our commitments, and in some cases with our partners, such as consultants for marketing and production partners. Our partners handle personal information with care, according to our instructions and in compliance with rules and regulations. We never sell personal data.


  • Access
  • Correction
  • Removal – the right to be “forgotten”
  • Limiting of treatment
  • Objections
  • Portability of data

You have the right to know what we do with your personal data. For example which data we store, how it is used and why. In some cases you also have the right to have your personal information removed, changed or blocked.

If you wish to enforce your rights, please contact us at erja.back@visitumea.se. You will get a response within 14 days.


What are cookies?

Our website uses cookies. A cookie is a small text file stored on your own computer device when you visit our website. Cookies are used for some functions to work properly, enhance the experience for the visitor on the website or to provide statistics. We do not gather information connected to you as a person. Information about the visitor cannot be tracked via cookies. A cookie cannot start a program.

Different types of cookies

Our website uses three different kinds of cookies. The first one stores permanent files on the visiting computer assisting the website in functioning at better speed, for example, remembering choices made or gathering the updated versions of the website.

The second type is called a session cookie. It stores temporary settings and choices made during your visit on the website and is deleted as soon as the browser is closed.

The third type gathers statistics on the usage of the website. All statistics is anonymized and cannot be tied to you as a person. This type is also used for customizing marketing material based on the use of our website.

Allow or deny cookies
You can choose to allow or deny cookies. If you want to deny cookies you can do it in your browser settings. Most browsers accept all cookies as a standard setting.

Deny all cookies
Most browsers allow you to deny all cookies. More information about how to change settings regarding cookies can be found in the help-menu of your browser. If you deny cookies, our website may not function properly.

Additional information

Bothnian Coastal Route is not responsible for any errors or inaccuracies in the website content.

Contact information

If at any time you wish to contact the Bothnian Coastal Route with a question or complaint or to exercise any of the rights set out in this privacy and cookie policy, please send us an e-mail at erja.back@visitumea.se. We will get back to you as soon as we can.