About us

The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal area around the Bothnian Bay and over the Kvarken strait, as an attractive travel route for both international tourists and locals. Through the project cooperation, the partners intend to increase the reasons for visiting the destinations along the coasts, discover their rich product range, and create better conditions for sustainable growth. Contact any of our project leaders to know more about the project, the destinations or our offerings.

Bothnian_coastal_route presentation pdf_241120 _

The Bothnian Coastal Route team will participate in the following international workshops. Make an appointment with us and lets talk!

AUTUM 2024

November 

Bothnian Coastal Route Marketplace online Sales Workshop 27th November
Buyer registration

WINTER 2025 

January 

Matka Workshop Day & Matka Business Forum, sales event by Matka2025, Helsinki, January 15-16 

NORDEUROPA 2025, January 29-30, online sales event by Nordic Marketing 

March 2025 

ITB Berlin, travel fair, 4-6 March, by Visit Finland

IMM a TravMedia event, Berlin, March 3 

April 2025 

Swedish Workshop, by Visit Sweden in April- May 2025

Destinations

Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se

Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se

Karin Åberg, Luleå Municipality
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@lulea.se

Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com

Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi

Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi

Lead Partner

Marianne Sjöström, Kvarken Council
Lead Partner, project manager
+358 (0)40 678 83 75
marianne.sjostrom@kvarken.org

Johanna Häggman, Kvarken Council
Lead Partner, communications manager
+358 (0)50 309 2960
johanna.haggman@kvarken.org

Project Partners

Kvarken Council EGTC (lead part and coordinating beneficiary), City of Kalajoki, Luleå Municipality/Luleå Business Region AB, City of Oulu/Business Oulu, Vaasa Region Development Company VASEK, Visit Skellefteå AB and Visit Umeå AB.

Financiers

Interreg Aurora, Regional Council of Lapland, Region Västerbotten, The Kvarken Council EGTC, Umeå Municipality, Vaasa Region, Development Company VASEK, City of Kalajoki, Luleå Business Region AB/Luleå Municipality, City of Oulu/BusinessOulu, Visit Skellefteå AB, City of Vaasa, Kokkola Tourism Ltd, Haparanda Municipality for Haparanda/Tornio, Bothnian Arc ry, City of Pietarsaari, Piteå Municipality, Kemi Tourism Ltd and NLC Ferry Ab.