A summer night's dream - Midnight Paddle

Responsible Tourism Program is a working method developed to promote a more sustainable tourism industry, where companies, destinations, and municipalities collaborate to increase environmental consideration, implement resource-saving solutions, and support the development of local communities.

Through concrete actions, both individually and within networks, improvement efforts are carried out that benefit both visitors and residents, create jobs and thriving businesses, and are conducted on nature’s and culture’s terms.

The result is a stronger and more attractive brand in a world where more and more visitors want to leave the places they visit in a better condition than they found them.

Nature’s Best® is Sweden’s only sustainability label for nature-based experiences. The labeling system labels the activities of ecotourism entrepreneurs. Nature’s Best® functions both as a systematic tool for nature and cultural tourism companies’ sustainable business development and a quality label that makes sustainable experiences visible to conscious travelers. Ecotourism in practice quite simply. With quality-assured consideration for nature conservation, environmental adaptation or local anchoring with care for the destination’s cultural values.